With the growth of social media came the increased power of the customer voice. Everyone is now focusing on establishing strong, loyal relationships with their customers in order to create “brand evangelists.” Employees’ voices have enjoyed the same increase in power and should not be disregarded. My good friend was recently fired from Lids in…
Monthly Archives: January 2009
3 T's of TwiTTer
Whether you’re new to Twitter or just need a reminder on why you’re on Twitter, here’s a simple way to remember why we Tweet. 1. Tell Tell people what you’re thinking Tell people what you’re reading Tell people what you’re writing Tell people what you’re doing 2. Talk Talk to people about what you’re thinking,…
Web 2.0 Class: Day One
This semester my school, SUNY Geneseo, has FINALLY created a class that discusses web 2.0 and emerging web technologies. Previously named the “e-commerce” class that taught the traditional systems of online business, Professor Horn is revamping the course to teach students about using different web 2.0 platforms for business purposes. As a developing field, obviously…
7 Tips to Engage College Students
Are your messages reaching college students or are they being tossed away quicker than class notes after a final? Today’s college students and recent graduates, including those from online colleges [ad] have been using services like livejournal, myspace and facebook for a very long time and have developed a talent for sniffing out worth while messages…
How "Human" Should You Be?
People might not like who you are or what you have to say. Sometimes customers can be over-sensitive about certain comments because lets face it, the traditional professional community isn’t exactly “laid back”. In social media, it is expected that we show our “true” form, and be honest to who you are, or transparent as…
