We all have an agenda. We’re all here, connecting online, to get something out of it.
In #socialmedia chat this week hosted by Chris Brogan, this topic came up and drove a pretty solid conversation.
Can we claim to develop truthful, real relationships when we’re ultimately looking to get something out of those relationships?
I love to connect with people. I value the relationships I have built online and consider many to be close friends. At the same time, I am online with an agenda to build my career, to create valuable professional connections and to create opportunities.
Take this one step further. You’re supposed to engage before you pitch. Build a relationship with a blogger before pitching them. But if the relationship is a means to an end, where you’re ultimately looking to get coverage, how real can that relationship be?
I think you can do both. Be realistic but be real at the same time. You’re there to get something out of it the same way those around you are there to get something out of it. But the existence of an agenda doesn’t mean that you can’t develop real relationships along the way.
Here’s 3 ways to know if a relationship is real…
- The relationships doesn’t end after the lead. Engagement will follow through. As I said in the chat, relationships should be timeless even after the sale, or they’re not relationships, they’re leads.
- The engagement is mutual and meaningful. Both parties engage consistently with each other in more than passing bits of conversation. They must have sincere interest in one another.
- It’s not all agenda. Is one party only engaging when they need something? That’s not a relationship.
In the end, only you know whether or not the relationships you’re building are real, or just part of your agenda.
Are you creating real, meaningful relationships? Or are you pretending to create relationships in order to generate leads? Where’s the “line”?





I just saw Keith Burtis' tweet and was curious as to what was going on over here ;-)
What ever happened to no strings attached? The beauty of instinct is you always KNOW who's in it for a lead, to "use" you for whatever, or has intentions for a mutally beneficial "relationship."
It's like classic movies or music. Quality people are always there for you. You may not be able to help them at the time or vice versa, but once you establish a quality relationship, it's another amazing resource to help you succeed personally and/or professionally.
Like you, I also love to interact with people. Sometimes it's because I think they have interesting perspectives, even if they're not relevant to what I do. It always works out well for me because I never have ulterior motives or hidden agendas. Back to that whole authenticity thing, but let's not go there, let's move forward to building quality relationships and in most cases friendships. Cheers!
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