Monthly Archives: July 2009

Benchmarking is Critical…No Matter the Program

Tweet This is a guest post by Chuck Hemann, the research manager for Dix & Eaton, a communications consulting firm, where he helps lead measurement, monitoring (social and traditional) and competitive intelligence efforts for the agency’s clients. You can connect with Chuck on Twitter and at his blog on PR measurement. The views in this…

Mentor Monday: Lauren Fernandez

Tweet Mentor Monday is a series where I feature people that have helped me when I needed it, whether or not I asked for it, and whether or not they even realize it.  I am extremely thankful for these people, and would not be where I am today, or where I will be tomorrow, without…

Techcrunch and Twitter Documents: Was it Ethical? Was it Smart?

Tweet This is a collaborative post with myself and Sonny Gill. Both with slightly differing views on the topic, we’ve discussed the different sides of the issue and I’m personally torn, while Sonny is more confident of his stance.  In the spirit of a great collaborative post by Lauren Fernandez and David Mullen on a…

My Problem with Personal Branding

Tweet Personal Branding is misleading.  It is deceiving.  It focuses on creating awareness of your self and manipulating the perception that others have of you in order to make it seem as valuable as possible, regardless of whether or not you are in fact, valuable. A harsh exaggeration? Perhaps…but while this may not be how…

Mentor Monday: Yan Shikhvarger

Tweet Mentor Monday is a series where I feature people that have helped me when I needed it, whether or not I asked for it, and whether or not they even realize it.  I am extremely thankful for these people, and would not be where I am today, or where I will be tomorrow, without…