Tweet Here’s the question: Should you have your whole team tweet from the one account representing your brand? Or should you keep it to one person? I’d say one person. Here’s my argument: Customers don’t know who they’re talking to. While you could use initials at the end of each tweet, it can still be…
Monthly Archives: October 2009
The Long Tail Approach to Blog Outreach
Tweet The Long Tail is a concept that is used for a number of business practices. In sales, wikipedia defines it as “selling small volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.” When you have to reach out to bloggers, your first thought…
DEBATE: Why "9-5" should be Eliminated
Tweet Last week during the #u30pro chat, we asked the question, “What would you change about today’s typical workplace”. We ended up spending a lot of time talking about the concept of working from “9-5″ and whether or not it’s necessary in today’s business world. While 9-5 has never really been my thing (mornings and…
Mentor Monday: Using Chats to Find Mentors
Tweet This is a guest post from Valerie Merahn Simon. I was fortunate to meet my first great mentor when I was still in college. Bill Sweeney, who at the time was heading EDS’s global government affairs office, was an alumnus of American University (my alma mater) and a founder of the Campaign Management Institute…
Don't Fight the Flood of Social Change
Tweet Apparently, companies are still blocking the use of social networks by employees. If this study is true (I’m unsure) I really have to question how these companies grew in the first place. They clearly don’t understand how to adapt to change. While specific businesses may have been established at some point in the past,…
