Monthly Archives: November 2009

5 Creative Ways to Use Sponsored Tweets

Tweet Back when Sponsored Tweets launched, I wrote a post asking if it will survive.  (Disclaimer: Ted has since given me credit to test the service, which I wrote about here.) I continue to think about the service and it’s possible value.  If done right, I really like sponsored tweets.  The goal isn’t always to…

Why Won't Bloggers Dig Into Detail?

Tweet Do we care more about the popularity of our content than the advancement of our industry? In order to appeal to as many people as possible, professional bloggers have to make sure that their content can be consumed by readers of different levels of experience.  The beginners have to be able understand what they’re…

6 Cheap Tips For Better Customer Service

Tweet Last week I asked the question, “Are All Customers Equal?”.  Many of the responses mentioned the issue of allocating limited resources, and explained the cost advantage of providing better service to better/more influential customers. If you want to see my responses, just read through the comments.  I thought it might be helpful to share…

It's Hard to Help People Help Themselves

Tweet A couple of months ago, I hosted an event in Philly.  It didn’t have the turnout I was expecting  and so I was a little bummed.   My friend Valeria Maltoni came up to me and said “It’s hard to help people help themselves.” Those words really stuck with me.  I’ve given it great…

What Can You Expect From a Mentorship?

Tweet Is it unreasonable to have expectations in a mentorship? James Ryan Moreau asked me on twitter, “are mentors supposed to refer you to job postings? I found frustration in the past when I wasn’t getting interviews.” My knee jerk reaction to the question was, you should never assume that a mentor owes you anything. …