Tweet So…one year ago today, I was on winter break from college, and decided “screw it, I’m going to start my own blog.” I had no idea what I was getting myself into. NO IDEA. But before I get into that, I’d like to wish the most important birthday wish of all to my girlfriend,…
Monthly Archives: December 2009
It's Easy to Half-Ass Social Media
Tweet The biggest downfall of social media for business is that it’s really easy to half-ass and think you’re doing it right. You can set up a twitter account, create a facebook fanpage, and start a blog in a total of 10 minutes. Literally. So if you’ve done that much, you’ve literally done 10 minutes…
Committing to the Customer… Forever
Tweet How does your business view its relationships with customers? It’s very easy, and common, to withdraw commitment to helping a customer once they make the purchase…but the relationship should be more than a sale. Sometimes there’s a formal arrangement. Sometimes the customer has to pay for any help after a purchase. If a business is…
12 Lessons from Successful Social Media Journeys
Tweet We hear so much about the “best practices” in social media and what they’re doing right. Won’t there be much more to learn from their journey to social media success, rather than the success itself? Every journey has its mistakes and its lessons. If we share what we’ve learned from overcoming our obstacles, we…
Don't Judge People By Their Generation
Tweet I read this the other day: “[Millennials] are relatively laid back—until they feel they have been wronged… and then may quickly apply pressure to make big changes fast. They expect transparency and accountability, just as it is expected of them in the marketplace.” I read generalizations of Millennials like this one pretty much every…
