Monthly Archives: February 2010

The Blur

This is a guest post from Carlos Miceli. There are two reasons why anyone would want their business life to meddle in their personal life: more money or more freedom. If your job or projects are going to get in the way of your leisure time, they better make you some cash, or help you…

A Lens Cap, a Pegshot, and a Shitty Envelope

Last week I was at social media week New York. I went to the Obliterati party on Thursday night. Whilst mingling and pretending I know how to take pictures, my lens fell off my camera…never to be seen again.  Needless to say, I was mildly distraught. See? “=(“ = sad and “=\” = mildly sad….

The Social Web is Driven by Fame

Warning: Bold statements ahead… It seems, and I’m basing this off literally no factual information, that people who participate on the internet are entirely driven by fame. Everyone looks up to our great leaders, hollywood actors and rock stars. They dream about what it would be like to live in their shoes.  Now, with the…

Too Much Networking Makes Bad Marketers

A marketer’s ability to do their job relies on how well they understand their audience… Same goes for you PR professionals. You too advertising pros! …so unless your audience (the one you were hired to understand) consists of mostly marketers, focusing so much time and effort on them will not make you much better at…