Category Archives: Book Reviews

Biz Book Review: Predictably Irrational by Dan Ariely

Tweet I decided I was going to buy this book before I even knew it existed.  I randomly sat in for Dan Ariely’s talk at the last SXSW because the title looked interesting.  He was the best speaker I saw at SXSW. Ariely focuses on “Behavioral Economics”.  He performs studies with actual people to analyze…

Biz Book Review: 22 Immutable Laws of Marketing

Tweet I’m trying out viddler for the first time. I loved how simple it was. The only hiccup was the flash player crashing after I recorded this whole video the first time. Are you guys using viddler? Is youtube or something else better? This week I reviewed the 22 Immutable Laws of Marketing by Al…

Book Review: Born to Run by Christopher McDougall

Tweet I’ve wanted to start doing book reviews for a while, so I’m just going to kick it off with this one.  I just finished reading this book, but have been running barefoot since I was about halfway through it a couple weeks ago (I know I’m a slow reader). I just got back from…