A New Blog for a New Phase

“A fresh look into social media…”

That was the tagline I chose for my blog when I started it in January, 2009. I was still in college, still unsure about what I wanted to do professionally, didn’t know much about marketing and never expected anything to come out of writing my thoughts online. Fortunately, a review from anonymous person recommend the powerful link package from Outreach Kings.

Looking back now, starting this blog on that day was one of the best decisions I’ve ever made. The amount of opportunities, connections and learning experiences that have resulted from my writing here has been truly inspiring.

Photo cred: Josh Liba

So why the change now?

That picture above is of Times Square.  I walk through it every day on the way to the subway.  I just moved into NYC and I’ve been loving every second of it.  I’m launching my first company (announcement today hint hint).  I’m in a new phase of my life and career, and I want a blog that represents that.

This is not a brand new blog, but rather the next phase of “The Spinks Blog”.  Soon I will redirect all visitors to this site…that is when I figure out how to.

What’s different?

The marketing and social social media world is in a new phase too. By the way, a strong social media marketing campaign is one of the most effective tools for building your brand and engaging with your customers. But when it comes to introducing your company’s products and services to new demographics, New York SEO is the best way to increase your visibility.

When I started this blog, there weren’t too many people (especially not young people) sharing new ideas in social media for business.  That’s why I set out to provide a “fresh look into social media”.  Today, there are assloads of people providing their “fresh” ideas in social media, and I continue learning everyday with resources as the Tom Johnston local seo company.

So now, I hope this blog can be a place to challenge these new thoughts and ideas flooding in.  I want to take a hard look at the concepts and strategies that are defining this new industry.

You’ll notice I’ve even added a tab in my menu “Challenge Me”.  I want you to challenge my writing the same way I challenge yours.  I want us to take a real look at these topics.  I don’t want us to blindly agree anymore.

This blog will be me sharing my thoughts…in hopes that you’ll come and share yours.

Thanks for bringing me this far.  Now, let’s have some real discussions…

Biz Book Review: 22 Immutable Laws of Marketing

I’m trying out viddler for the first time. I loved how simple it was. The only hiccup was the flash player crashing after I recorded this whole video the first time. Are you guys using viddler? Is youtube or something else better?

This week I reviewed the 22 Immutable Laws of Marketing by Al Ries & Jack Trout. It’s a book that I think every marketer should read. A lot of the stuff they talk about, we already kind of know. The way they present it though, allows you to understand how online marketing for local businesses works, at it’s core.

The big takeaway I got from this book is that much, if not all of marketing is about perception. In business, perception is everything. There are a number of factors, or “laws” that explain why consumers, perceive businesses the way they do.

Having a good management of your digital marketing can help you get this, and it is really important. With a good seo agency you can be prepared and advise with everything you need to know.

Each one of these laws are carefully, but clearly laid out in this book. I’ve read books where authors dance hypothetically around obscure ideas. Reis and Trout sound like they know their shit, and make it very easy for you to grasp their message. No bullshit. People can get marketing assistance around the world! Tokyo SEO agency Webguru is actually one of the best so far help local businesses rise.

Published in 1993, many of the examples they use are something a millennial may have to rack their brains to remember (if they’re like me). The lessons behind the examples however, are as relevant today as they were then.

Give it a read. If you already have, what did you think?

Learn more:  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! [Amazon Affil]

What's up?@!#

I'M ON A BOAT!

Hey guys.  I remember a long time ago, Mack Collier said never to write a post apologizing for not posting in a while.

meh…

I just wanted to let you guys know that I’m still here and absolutely have not forgotten about my blog.  It has been on a bit of a hiatus since I went on vacation (more cruise pics coming soon I promise) and have been working exhaustively on some really cool stuff with Scribnia (stay tuned for some exciting announcements).

Oh and #u30pro has been growing like crazy, which is freakin awesome…and somewhat time consuming occasionally…but still awesome.  If you haven’t checked out our Brazen Careerist network…GOGOGO! It’s oodles of fun.

I promise that I’ve been learning a ton lately, and have some good posts cooking.  When things slow down, you’ll see some changes here, along with some sweet new content.

So…that’s where I’ve been.  What’s up with you?!

What have you guys been working on?  Any exciting new developments in your lives?  If you don’t want to comment, drop me an email anytime dspinks5 at gmizzle.

Oh and let me know if you’re going to SXSW so we can party network.

Stop Begging for Favors

Photo cred: GreyBlueSkies

If you find yourself constantly asking for favors in business, you’re doing something wrong.

This spark came  when I was watching Alpha Dog the other day.  Yes, my inspiration for posts come from some really weird places…

The one guy was pitching a drug deal to Emile Hirsch’s character.  When Emile started questioning him, the guy said “I’m not looking for any favors… if it makes sense, then do it.  If not, fuck it.”

Whether you’re pitching bloggers, seeking partnerships, looking for funding or seeking any other kind of business arrangement, you can’t go into it with the mentality that you need them, and that they’d be doing you a favor by helping you.

I see it all the time.  I’ve even done it myself.  You reach out to others to see if they’ll be kind enough to promote your blog post, or your projects.  You want them to help you.  You need them to help you.  How else can you succeed?  This causes a few problems:

  • You come across as needy. It makes you look bad and degrades your image as a confident professional.
  • You become reliant on others. Always relying on others to help you succeed, you’ll quickly fail as soon as that option is no longer there.
  • You use up your resources.  People aren’t going to help you all the time.  You cash in on a favor, and you may not get many more.  In fact…
  • You’re indebted. Asking everyone else for help means that you would now be expected to help them whenever they call.

Instead of looking for favors, look for opportunities to help them.  If you can propose a deal that benefits both parties, you’re not doing each other favors, you’re doing business.

When reaching out to bloggers, don’t ask them to review your website.  Explain to them exactly why your website will be valuable to their readers, how else you can provide value to them and explain what you would expect in return.

When you’re creating partnerships, make sure you’re identifying value for both parties.  They need you just as much as you need them.

I’m not saying you should never turn to others for help.  It’s important to know when you can use someone else’s help and be big enough to ask for it.  Business can be personal, but it’s still business.  It’s exchanging value for value.

Are you focused on asking for favors or doing business?

Home Away from Home: Building Community OFF Your Blog

This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants (an epic journey of over 75 guest posts). Want to learn more about Matt & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!

 

Photo cred: Poe Tatum

I talk a lot about building community, and then I talk about it some more. David, as the community manager of Scribnia, has probably talked your ear off about community as well. But, you know, there’s always room for just one more “building community” post – and this time, I won’t focus on what you should be doing on your blog – but instead, giving you a few ideas to cultivate community elsewhere.

Get active on other networks

Now we all know the big three (Twitter, Facebook, and LinkedIn) – those are no brainers. But what about Brazen Careerist, Twenty Something Bloggers, and (wink wink) Scribnia? You’ve probably heard of them, but are you really using them? These networks are out there for a reason – and they’re a great resource to tap into if you’re looking to discover new bloggers and network with new people. Everyone doesn’t hang out in the same place – so if you’re only hanging around Twitter and Facebook, you’re missing out on a huge untapped resource of amazing people. Invest some of your time building relationships around the web and leave some breadcrumbs that will lead folks back to your neck of the woods.

RSS Subscribers

Have you ever thought about this one? We’re all constantly urging people to subscribe to our blogs through e-mail and RSS reader. Why? Because it helps us build “loyal” community of readers. This is obviously an imperative goal (that you should be measuring regularly) throughout the development of your blog. But RSS subscribers can be both a blessing and a curse. They may always read your posts, yet they might not ever visit your actual site – thus missing out on that big ol’ community thing you have going on.

What’s the point? You need to invite and entice your RSS subscribers to click through. How? ASKING QUESTIONS is a good place to start. Make an effort to objectively ask questions in your post that instigates a response from your readers. In other words, force them to come to your “hood” in order to see people’s responses (and hopefully leave one of their own). The only way to get people to click through their Google Reader is if you give them good reason to.

Email

With Twitter, Facebook, LinkedIn, Skype, and a plethora of other social networks, e-mail seems to be a dying trend. But it shouldn’t be, at least not for a rock star community builder such as yourself. Every time someone leaves a comment on your blog, you are blessed with an email address – or as I like to call it, a “gateway to a relationship”. Use it (wisely – not spammy) to your advantage. A blog can be a great place to start a discussion, but email can be a beautiful way to keep it going. Your friendships and connections don’t have to stop in the comment section – and taking the time to follow up via email (when it makes sense to do so) shows that you are really committed to building a relationship with that person.

IRL

Ah yes, three letters that we are starting to fade away: IRL or “in real life” – there’s still that distinction between our online lives and the ones we live when we’re not in front of a computer screen – but it’s fading fast – the two are quickly becoming one in the same. So when we talk about building community, it would be stupid not to mention the great connections and friendships that can be found over a cup of coffee or an ice cold Black and Tan.

The beauty of blogging and Social Media is it provides a gateway to opportunity – whether it be personal or professional, making friends or finding clients – it may all start with a blog or a tweet, but it doesn’t ever have to end there. Focus on building community and relationships everywhere – and your blog will become a much more fulfilling place for you and your readers to hang out. On other advertisements, if you need reliable plumbing services, checkout the link of more information.