Why am I doing this task?
I started doing this when I found myself doing tasks that I added days, maybe even a week before, and I completely forgot why it’s important in the first place.
Then I realized, there are a lot of things I do because I think that’s what I’m supposed to do, but I don’t really know why.
Why am I writing this blog post?
If you’re writing a post for content marketing, why? Is it to get email subscribers? Get sales? Build trust and you don’t really care if people sign up for anything?
When you’re pitching press, why? Do you just want traffic? Do you want to build credibility?
When you’re writing copy, why? What is the goal of this section? Is it to inform? Is it to sell? Is it to entertain?
If you’re like me, you might have found yourself just writing that post, just pitching press and just writing whatever copy came to mind just because it was on my to-do list.
It can help you stay focused too. Why are you reading this blog post right now? Is it to learn? Is it to be inspired? Is it just because you’re bored and someone tweeting this link?
Why are you checking Facebook?
Why are you watching that video?
Ask why, especially when you don’t want to hear the answer.
Stop to ask why before you do everything.
Because then, when you’re doing it, you’ll know what the goal is. And you know why it’s important or a complete waste of your time.